Built for real estate associations, by people who’ve built four of them.
Not associations generally. REALTOR® associations: the ones with a member directory that has to be right, an MLS feed that speaks its own dialect, and a communications director who has four other jobs.
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3
REALTOR® associations live on TaliCMS
3
MLS data standards in production
2
member sign-in systems connected
146,014
members syncing at Texas REALTORS®
Why we built it
We didn’t set out to build a product. We built a website for an association, and then another one. By the third, the pattern was obvious: every association needed the same eight or nine things, and every one of them was being quoted for those things as if they were custom development.
Meanwhile the platforms that did serve associations were membership systems with a website module attached, where the website was never the priority, and it showed.
Unlock MLS for the Austin Board of REALTORS®
The first version of the idea, on a different technical foundation. Then one association website at a time.
The same eight or nine things, again
By the third build the pattern was impossible to ignore.
TaliCMS
That work, made into a product. Already built, not quoted as custom.
Who we are
TaliCMS is built and run by Dazlab, a product studio in Sydney, Australia. You’ll deal with the people doing the work; there’s no account manager between you and an answer.
Darren
CEO
Andy
CTO
Caren
Product Manager
Leizl
Product Manager
Eugene
Designer
Dan
Developer
Maks
Developer
Based in Sydney, working with US associations
A deliberately small, cross-functional in-house team of developers, designers and growth specialists, led by founder Darren Clark. We build for customers across the US and Australia, and we use AI to move fast and experience to build well rather than outsourcing to contractors.
What we believe
Your AMS isn’t the problem
Good member records and a website they apologise for. We don’t sell an AMS and we don’t ask you to replace yours.
The admin matters more than the homepage
Your staff spend the next five years in the admin. That’s where a platform is won or lost.
Specific beats impressive
We’d rather tell you that search reads inside your PDFs than promise to do everything for everyone.
A launch shouldn’t break links
We crawl and archive your site first and map every old address to its new home.
Say what’s hard
If something will be difficult, we tell you before you sign, not in month four.
What we’ve built
Three associations live on TaliCMS, each on a different MLS feed and sign-in system, plus the project the idea started with.
9,400+ members. Full platform live in twelve weeks, plus a companion mobile app.
146,014 members and 35,951 offices syncing from NAR’s M1 Gateway.
82,937 MLS listings from a legacy RETS feed, behind the login members already use.
Unlock MLS · Austin Board of REALTORS®
Where it started: the first version of the idea, built on a different technical foundation, and the work TaliCMS grew out of.
What association staff say
In their words, not ours.
Our new site on TaliCMS has handled the scale of a state association without missing a beat. Dazlab worked closely with our team through the build and launch, and the result is a site that's faster and much easier for our staff to keep current.
Angela Brutsche, CAE, RCE
Vice President of Communications & Marketing, Texas REALTORS®
Talk to us
The useful first conversation isn’t a demo. It’s fifteen minutes on your specific situation: which MLS you’re on, where your member data lives, and when you need to be live.