TaliCMS
Texas REALTORS® logo

146,014 members, one state association.

Texas REALTORS® - 146,014 members. Full member platform. Live at texasrealestate.com.

  • 146,014 members synced
  • 35,951 offices synced
  • under 15 min full import
Visit the site (opens in a new tab)
The Texas REALTORS® website homepage

What they needed

  • Member and office records kept in step with NAR’s M1 Gateway
  • Forms, research and policy documents searchable by what is inside them
  • Education, magazine and committee content in one organised place
  • Member sign-in through NAR authentication, with no new password

What we built

  • Member and office sync from NAR’s M1 Gateway
  • Search that reads inside documents
  • Education and course hub
  • Research reports and a magazine archive
  • Task-based forms library
  • Committees, awards, press releases and a regional map
  • Member sign-in through NAR authentication

What it looks like

  • "The Voice of Texas Real Estate", with member benefit tiles.
  • Fed from the association's course and event systems, so staff don't retype the month.
  • Education and courses fed from the association's education system.
  • Research pages are public; the forms library sits behind the members' login.
  • Legal answers, marketing tools, discounts and advocacy on one benefits page.
  • Award winners sit alongside advocacy and local association sections.

Visit the site (opens in a new tab)

The hard part

NAR’s member data is a bulk extract, not an API - quoted pipe-delimited files with embedded pipes and newlines inside the quoted values, which breaks any naive parser. It needed a quote-aware parser built from scratch.

The data itself has real-world irregularities: a small number of records carry malformed dates that have to be detected and discarded rather than imported as nonsense. And the documented completion status code for an extract job isn’t the one the service actually returns - something you only discover by watching a run finish.

The result is a full import in under fifteen minutes, and an incremental re-run in about a minute because unchanged records are skipped.

Our new site on TaliCMS has handled the scale of a state association without missing a beat. Dazlab worked closely with our team through the build and launch, and the result is a site that's faster and much easier for our staff to keep current.

Angela Brutsche, CAE, RCE

Vice President of Communications & Marketing, Texas REALTORS®

By the numbers

  • 146,014

    members synced

  • 35,951

    offices synced

  • Under 15 min

    full data import

Your association next?

Tell us which MLS you’re on, roughly how many pages you have, and when you need to be live.

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