The Website Platform Built for Real Estate Associations

Your association has a system that holds membership records, processes dues, and talks to NRDS. It works. It's not going anywhere.

What it doesn't give you is a website your members actually want to use - and the ones that bundle a website tend to produce the sort of site your board apologises for.

TaliCMS is the public website layer. It sits alongside the systems you already run, connects to them, and gives your staff a platform they can operate without calling a developer.

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Built for one kind of organisation

Most website platforms are built for everyone and adapted to you. The adaptation is where the cost and the compromise live.

Real estate associations have a specific set of needs that general platforms treat as edge cases:

• A member directory that has to be right. Find-a-REALTOR® is a public trust signal. It needs to reflect your actual membership, not a spreadsheet someone exports monthly.
• MLS listings. Every association's MLS feed is different, and getting one wrong is a project.
• Market statistics. Members and local media want housing numbers, by area, updated monthly.
• Advocacy and government affairs. Structured, current, and separate from general news.
• Education and events. The highest-traffic part of the site, and the highest-maintenance.
• Committees and governance. Rosters, agendas, minutes, and the documents that go with them.
• Member-only content. Gated without forcing a second password on anybody.

Those aren't features we added for a client once. They're the shape of the product.

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What's running on it today

Association	Members	Notable
Columbus REALTORS®	9,400+	Full platform delivered in 12 weeks. Plus a companion mobile app.
Abilene Association of REALTORS®	-	82,937 MLS listings synced from a legacy NTREIS feed. Member content gated by Clareity SSO.
Texas REALTORS®	146,014	Member and office data synced from NAR's M1 Gateway. Search that reads inside documents.

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The three things associations tell us matter

1. Your staff can run it

The most common complaint we hear about association platforms isn't that they lack features. It's "we have to submit a request to change a sentence."

TaliCMS pages are built from pre-styled blocks. A communications director builds a page in minutes, previews it exactly as it will appear, sends the preview to the AE for approval, and publishes. Every change is versioned, so mistakes are reversible - including changes to navigation, which is the edit most people are afraid to make.

2. It connects to what you already have

We don't ask you to move your membership data. We read it.

In production today: NAR M1 Gateway (NRDS member and office records), Tangilla feeds (events, agents, offices), EdConnect (education and courses), and per-association single sign-on - Clareity at Abilene, Auth0 with NAR authentication at Texas REALTORS®.

The point isn't the vendor names. It's that every association's stack is different, and the platform is built to attach to yours rather than require you to standardise on ours.

3. The launch doesn't break your members' links

Associations accumulate two decades of URLs - in old newsletters, in members' bookmarks, in Google's index, in documents that link to other documents.

Before cutover we crawl and archive your entire existing site, then map every old address to its new home. After launch we re-crawl and status-check every link and asset on the new site and fix what broke. Members mostly don't notice a launch happened, which is the goal.

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What it isn't

• Not an AMS. It doesn't hold your membership records or process dues. It connects to the system that does.
• Not an MLS. It displays listings from your feed.
• Not a design project that ends at launch. The platform is what your staff use every week afterwards.

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Talk to us

If you're scoping a rebuild, or your current site is up for renewal, the useful next step is a conversation about your specific feeds and constraints - not a generic demo.

Book a walkthrough →